More from Sofia Marchetti
guide
E-E-A-T & YMYL for Gambling: Trust Signals That Move Rankings
Gambling sites live or die on E-E-A-T because Google treats them as YMYL by default. Here's the exact trust-signal stack I rebuild for affiliates and operators recovering from core updates.
guide
Why Did My Casino Site Lose Rankings After a Google Core Update?
A core update didn't randomly target your casino site, it recalibrated trust signals Google was already tracking. Here's how to diagnose the real igaming penalty recovery gaps and fix them for good, not cosmetically.
case-study
DATA STUDY: iGaming SERP Volatility Report, Who Won & Lost the 2026 Core Updates
A data-led breakdown of iGaming SERP volatility during the 2026 Google core updates, showing which affiliate and operator sites gained ground and which lost it, and the E-E-A-T signals that decided the outcome.
comparison
AI Overviews for Gambling Queries: How to Win the Citation (Commercial vs Informational)
A compliance-first breakdown of how Google AI Overviews, Perplexity, ChatGPT and Gemini select and cite gambling sources, and the distinct content, schema and E-E-A-T playbook needed to win the citation on commercial versus informational queries in 2026.