More from Sofia Marchetti
guide
E-E-A-T & YMYL for Gambling: Trust Signals That Move Rankings
Gambling sites live or die on E-E-A-T because Google treats them as YMYL by default. Here's the exact trust-signal stack I rebuild for affiliates and operators recovering from core updates.
guide
Why Did My Casino Site Lose Rankings After a Google Core Update?
A core update didn't randomly target your casino site, it recalibrated trust signals Google was already tracking. Here's how to diagnose the real igaming penalty recovery gaps and fix them for good, not cosmetically.
case-study
How iGaming SERPs Move During Core Updates: A Guide to Reading Volatility
A practical framework for reading iGaming SERP volatility through Google's core updates: the mechanisms driving gambling ranking swings, the E-E-A-T and compliance signals that separate resilient sites from volatile ones, and a step-by-step way to audit your own exposure.
comparison
AI Overviews for Gambling Queries: How to Win the Citation (Commercial vs Informational)
A compliance-first breakdown of how Google AI Overviews, Perplexity, ChatGPT and Gemini select and cite gambling sources, and the distinct content, schema and E-E-A-T playbook needed to win the citation on commercial versus informational queries in 2026.
guide
Nigeria Sports Betting SEO: A Market Playbook
A regulatory-grounded roadmap for ranking Nigerian sportsbook and affiliate content in 2026, built on E-E-A-T, NLRC and ARCON compliance, and technical fixes that fit Nigeria's mobile-data economics.
guide
iGaming E-E-A-T: Why Named Authors Win (2026)
Anonymous 'editorial team' bylines are the fastest way to cap your trust score on YMYL gambling pages. Here's how verifiable, credentialed authors rebuild the E-E-A-T signals Google and AI answer engines now require.
how-to
Casino Toplist Pages: The SEO Template
Sofia Marchetti breaks down the compliance-first template she rebuilds casino toplist pages around after core-update losses, covering E-E-A-T signals, transparent methodology and AI-citation schema for 2026.
how-to
The iGaming Content Brief Template: What to Include
A proper igaming content brief does compliance and E-E-A-T work before a single word gets written. Here's the exact template I hand writers after rebuilding sites post-core-update.