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Ingrid Voss

Ingrid Voss

Data Lab Lead

🎓 Data lab lead · SEO data analyst

5 Published articles

About the author

Ingrid Voss runs the SEOiGaming data lab, producing original SERP-volatility studies and citation research that fuel both content and strategy. She has published data studies analysing how gambling sites won and lost visibility across the 2026 core updates, turning raw ranking data into the evidence AEO and E-E-A-T strategies are built on.

Expertise

SEO data analysisSERP volatilitycore update analysisAEO measurementkeyword difficulty

More from Ingrid Voss

AEO for iGaming: Get Your Casino Brand Cited by ChatGPT & Perplexity landing

AEO for iGaming: Get Your Casino Brand Cited by ChatGPT & Perplexity

I run SEOiGaming Agency's data lab, and this is what our citation-tracking panel actually found when we measured which casino and affiliate pages ChatGPT, Perplexity and AI Overviews chose to quote, and why most igaming sites still lose that fight.

17 min read SBC Summit Lisbon 2026: What Organic Growth Signals Emerged guide

SBC Summit Lisbon 2026: What Organic Growth Signals Emerged

I ran our SERP-volatility and AI-citation tracking against the affiliate marketing track at SBC Summit Lisbon 2026, and the gap between panel talking points and what the ranking data actually showed was bigger than most speakers admitted.

17 min read Casino Technical SEO Audit: The 2027 Checklist checklist

Casino Technical SEO Audit: The 2027 Checklist

Our data lab crawled 340 casino affiliate and operator domains through the 2026 core updates. This checklist turns what actually moved rankings and AI citations into a repeatable technical audit process.

19 min read Casino Site Architecture & Siloing: Structure for Scale guide

Casino Site Architecture & Siloing: Structure for Scale

Ingrid Voss walks through the silo and hub-and-spoke structures her data lab tracked across 2026 core updates, showing which casino site architectures held rankings and which ones fed volatility.

16 min read Brand-SERP & Entity SEO for Casinos: Knowledge Panel, Wikidata & AI Citation guide

Brand-SERP & Entity SEO for Casinos: Knowledge Panel, Wikidata & AI Citation

Drawing on volatility tracking across 60+ casino brand SERPs through the 2026 core updates, I break down how knowledge panels, Wikidata records and schema markup determine whether a casino brand survives algorithm shifts and gets cited by AI engines.

18 min read