More from Ingrid Voss
landing
AEO for iGaming: Get Your Casino Brand Cited by ChatGPT & Perplexity
I run SEOiGaming Agency's data lab, and this is what our citation-tracking panel actually found when we measured which casino and affiliate pages ChatGPT, Perplexity and AI Overviews chose to quote, and why most igaming sites still lose that fight.
guide
SBC Summit Lisbon 2026: What Organic Growth Signals Emerged
I ran our SERP-volatility and AI-citation tracking against the affiliate marketing track at SBC Summit Lisbon 2026, and the gap between panel talking points and what the ranking data actually showed was bigger than most speakers admitted.
checklist
Casino Technical SEO Audit: The 2027 Checklist
Our data lab crawled 340 casino affiliate and operator domains through the 2026 core updates. This checklist turns what actually moved rankings and AI citations into a repeatable technical audit process.
guide
Casino Site Architecture & Siloing: Structure for Scale
Ingrid Voss walks through the silo and hub-and-spoke structures her data lab tracked across 2026 core updates, showing which casino site architectures held rankings and which ones fed volatility.
guide
Brand-SERP & Entity SEO for Casinos: Knowledge Panel, Wikidata & AI Citation
Drawing on volatility tracking across 60+ casino brand SERPs through the 2026 core updates, I break down how knowledge panels, Wikidata records and schema markup determine whether a casino brand survives algorithm shifts and gets cited by AI engines.
guide
iGaming SEO for Africa: Nigeria, Kenya & Ghana Low-Competition Wins
A data-led breakdown of where Nigerian, Kenyan and Ghanaian igaming SERPs remain genuinely under-competed in 2026, and what an affiliate needs to build before that window closes.
guide
From Ranking to FTD: CRO for iGaming Landing Pages
Ranking #1 stopped guaranteeing revenue years ago. I pulled data across 340+ casino affiliate domains to show exactly where clicks leak out before reaching FTD, and what actually fixes it.
how-to
Casino Affiliate Site Recovery After a Core Update Hit
A data-first recovery playbook for casino affiliate sites hit by the March 2026 core update, built from SERP-volatility tracking and AI-citation share analysis rather than guesswork.
how-to
Gambling Manual Action Recovery: 21-Day Plan
Drawing on volatility data from roughly 35 gambling manual actions we tracked through 2025-2026, this is the 21-day sequence that actually gets reconsideration requests approved, not the generic checklist every SEO blog reposts.
guide
pSEO Index Management: Stop Index Bloat
Pulling from crawl-log and SERP-volatility data across 140+ casino affiliate domains, this guide breaks down why programmatic SEO indexing turns into index bloat, what it actually costs in crawl budget, and the exact pruning sequence that recovers rankings without triggering a second hit.
guide
iGaming SEO Agency Red Flags to Watch in 2026
Our data lab tracked casino affiliate domains through 2026's core updates to identify the vendor behaviors most correlated with post-update traffic loss. Here's what actually separates a legitimate iGaming SEO partner from a liability.
guide
South Africa Gambling SEO: A Market Playbook
A data-led breakdown of South Africa gambling SEO for 2026, how licensing status, FICA language, ZAR payment rails and mobile-data costs reshape keyword strategy, topical architecture and AI-citation potential for casino and betting affiliates.
guide
Perplexity SEO for Casino & Betting Brands
A data-lab breakdown of how Perplexity selects and cites igaming sources, built from query tracking rather than guesswork, with concrete steps casino and betting brands can run this quarter.
guide
What a Good iGaming SEO Proposal Contains
I pulled apart dozens of real igaming SEO proposals to find the scope sections, KPI clauses and pricing structures that actually correlate with post-core-update survival, not just polished slide decks.
guide
Casino CAC and Cost per FTD: How to Model It
A data-lab breakdown of how to model casino customer acquisition cost, cost per FTD and cost per depositor across SEO and PPC, built from 2026 ranking and spend data rather than rule-of-thumb assumptions.
guide
Argentina iGaming SEO: A Province-by-Province Map
Argentina has no single gambling law, it has 24 jurisdictions each licensing independently. This data-driven map shows which provinces to prioritize, how keyword difficulty shifts by region, and why national-only AR content keeps losing ground in core updates.
guide
Programmatic Bonus & Comparison Page SEO
Drawing on our lab's 2026 core-update volatility tracking, this guide shows which elements of programmatic bonus and toplist templates correlate with ranking retention, and which get quietly deindexed.
guide
Log File Analysis for iGaming Crawl Health
Server logs don't guess, they record every bot hit on your casino domain. This guide shows affiliate teams how to read that data to protect crawl budget, catch bad bots, and stabilize rankings through core updates.
guide
Casino Affiliate Content Strategy for 2026
Drawing on SERP-volatility and AI-citation data from the 2026 core updates, this guide lays out the casino affiliate content strategy that's actually holding rankings and answer-engine visibility, not the one that sounds good in a pitch deck.
comparison
Affiliates vs In-House SEO: An iGaming Trade-Off
I pulled ranking and citation data across affiliate and operator-owned igaming domains through the 2026 core updates to settle the affiliate-vs-in-house debate with evidence instead of opinion.