James Whitlock

iGaming SEO Strategist

🎓 10+ yrs iGaming SEO strategy

4 Published articles

About the author

James Whitlock is a senior iGaming SEO strategist focused on affiliate and operator organic growth. With over a decade in gambling SEO, he has led campaigns delivering triple-digit organic growth and moved hundreds of commercial keywords into the top three, always through durable, white-hat authority building.

Expertise

iGaming SEO strategycasino affiliate SEOkeyword researchlink authoritycontent strategy

More from James Whitlock

guide

Block or Allow AI Crawlers on Your Casino Site? (robots.txt for GPTBot)

James Whitlock breaks down exactly which AI crawlers casino affiliates should allow, block or rate-limit in 2026, with working robots.txt rules for GPTBot, Google-Extended and llms.txt.

16 min read

how-to

How Much Does Casino SEO Cost in 2026? (Real Pricing Benchmarks)

Casino SEO cost varies more than any other niche I work in, and most public pricing pages are useless. Here are the real 2026 benchmarks I quote clients, broken down by market, tactic, and delivery model.

13 min read

guide

Multilingual iGaming SEO: hreflang, Localization & Duplicate Content

Scaling into new regulated markets multiplies your duplicate content risk and your hreflang complexity in equal measure, this guide breaks down the exact architecture, tagging and localization decisions that keep multilingual casino sites indexable and rankable.

18 min read

guide

Ontario iGaming SEO 2027: The Casino-Led Boom (Sportsbook → Slots)

Ontario's iGaming market is flipping from sportsbook-led to casino-led revenue, and affiliate sites still built around 2022 sportsbook architecture are bleeding relevance. Here's the topical, technical and compliance playbook for winning Ontario igaming SEO through the slots pivot.

15 min read